Dumping the ads and reclaiming my space

This post has been a long time coming, but was finally pushed into the fore by a combination of finally having the time and this post on the Best Daddy Bloggers awards.

When I first began blogging 6 or 7 years ago (gawd, has it been that long?), the parent blogging world was very different, and my attitude towards blogging was very different than it is today. At the time, I wanted to undertake the technical challenges of setting up a personal webspace, having just finished a post-grad program in information technology. I also was about to have my first kid, and want a space to document that journey.

But I also wanted some place to connect with other Dad’s. At the time, there weren’t a lot of places for Dad’s on the web, not a lot of space for personal stories.

In those first few years, I wrote a few posts that got popular and passed around. I was seeing lots of traffic. I was also trying to balance work/life, and thought that maybe I could turn this blog thing into a way to make a few bucks. So, I signed up for Adsense, and explored the world of making a few bucks off my Daddy experiences. This was, oh, like 2005/06 or so. Early days.

But then I noticed something. It changed the way I wrote. The personal stories got less and less, and the blog became more like a machine I had to feed. I became obsessed with stats and tracking and checked my Adsense account often. It changed the way I blogged, and I wasn’t sure I liked it.

Right around this time, blogging exploded – especially parent blogs. Mommy and Daddy blogs were popping up left, right and centre. Sites like Minti and Babble appeared, and parents were forming and connecting online like never before. Blogging about your experiences as a parent became a business model, and I noticed that authenticity I saw in the early days disappearing from the blogosphere. Actually, authenticity became a business strategy. Me included. And I’m not feeling comfortable with it these days.

So, I am going to be removing the advertising from my site. I want to reclaim this space and reconnect with why I started blogging in the first place. It’s about me – this is my story, these are my memories. I put them out there as a way of both sharing and connecting, commiserating when the days are tough, and celebrating when the days are good.

I need to dump the ad’s. That is the first thing I need to do in order to reclaim this space as my own.

2 responses to “Dumping the ads and reclaiming my space

  1. Hmmm, this ad code runs deep in my site. And crap, I noticed the TextAdLinks on the right hand side I am committed to until at least the end of the month. Shite. This isn't going to be so easy to pry my site back.

  2. I know what you are saying because I have seen it too, but I am actually pushing harder to monetize my site. I need and want the cash so we'll see what happens. But I am trying to do it in such a way that I don't cross a line that I have drawn inside my head.