Tag Archives: babycenter

BabyCenter advertising redux

New BabyCenter ad includes DadsA few weeks back I moaned about an ad I received from BabyCenter, inviting me to join their new BabyCenter communities so I could “connect with Moms like me”.  So today I am on another website and see this targeted ad, again for BabyCenter. This time the text is different. The highlighted part says “A Lively Community of Moms (and Dads)”.

Score one for Dad inclusion.

This may seem like a minor thing to many people, but this kind of stuff does irk me. Leaving Dads out does send a subtle message that Dads are not welcome. Or at least the issues that a Dad may want to talk about are not being discussed here, thank you very much please move along.

I realize that BabyCentre is a company and will target it’s message to whomever they think they will profit from. But still this kind of small recognition does go a long way in making me feel like my input into the greater parenting world is welcome and appreciated, rather than simply tolerated.

My goal would be to see this divison between Moms and Dads be thrown out and the line would simply say “A Lively Community of Parents”. Simple and inclusive to all. But this little victory is a start.

Sigh – the battle continues

Got this piece of email in my inbox from BabyCenter pimping their new BabyCenter Communities and urging me to join. Because, you know, I need to to connect with Moms – like me.

In case you can’t read the line that gaffed me it says “Connect with Moms like you.” Because, you know, Dad’s would never be interested in connecting with other Dad’s to talk about their kids.

Now, this isn’t rocket science. When I signed up for my BabyCenter account, I told them I was male and gave them a whole bunch of other information so they could precision target their advertising directly to ME. Dammit – if you are going to collect my private information, at least use it correctly! Who knows? If maybe if it said connect with other Dad’s in the email, I might actually be tempted to check out the community.

You can click on the image to see a bigger shot of the email.

Cultivating a sense of humor in your kids

BabyCentre has just posted a great article called How to raise a fun and funny child. One of the points of the article that struck me harkens back to that very basic nature/nurture theory. Can humor be taught, or is it inherited? According to the article, it can be taught.

Can humor be taught, or is it an inherited trait like left-handedness and green eyes? While some children seem to be born with a bubbly, good-natured disposition, developmental psychologists say humor can be taught. Think of it as a muscle (one no doubt near the funny bone) that needs to be strengthened and worked regularly.

The article has something for parents whose kids are at any stage of development, and ends with a list of 7 things to do with your kids to crack ’em up. Most of them are pretty self evident (watch funny movies, or read funny books). But the first one is a cracker of a suggestion: Celebrate silly holidays. I’m already preparing for “National Tell a Joke Day” on August 16th, followed by “Talk Like a Pirate Day” on September 19th.