If you are not familiar, the latest viral video making the rounds is David After Dentist. Briefly, Dad with video camera shoots video of son sitting in minivan stoned out of his gourd after a dentist appointment. At last count, it has over 5 million views.
Not to be the wet blanket at the party, but this does raise a troublesome point for me that I seem to be riffing on lately, which is the responsibility we, as parents, have in protecting our kids digital identity.
Set aside the issue of what will David think 20 years from now about this video – and, who knows, maybe this will go down as being one of the greatest things that happens in his life – but let’s take a look at how David is being exploited.
Right now, David’s video is being remixed, mashed and reconfigured by hundreds of people. The vast majority of them benign, respectful and doing it for the love of recontextualizing something old into something new. But there are a lot of people who are making money off David.
Already the remixes are showing up, and getting significant traffic. Many of these remixes have Google Ad overlays and embedded links to other sites as people try to cash in on David’s 15 minutes of fame. In some instances, the video has been downloaded and uploaded to another users account in hopes of driving traffic to that persons website or product. David has become a commercial, and right now there is a feeding frenzy at this Warholian trough.
I’m not casting any stones here at David’s parents. I’m pretty sure David’s Dad had no idea this thing would go viral when he posted it on YouTube. Instead, I think the people who are exploiting this kid to make money are the real problem here.
Not that this would fix it entirely, but one strategy that would help mitigate the risk of commercial exploitation of future David’s is to post your videos on a video sharing site that allows you to add some kind of copyright protection to the video. For example, blip.tv (and others) allow you to attach a Creative Commons license to your videos that would at least give parents some recourse for legal action. YouTube has no such copyright mechanism.
If you do want to use YouTube but want to reduce the risk of your video going wild, then check out the private sharing options that allow you to share your video privately with up to 25 people.
If you have been reading my posts lately it might seem that I am down on social networks. In fact, I am not. I think that as a society we are better off with social networks and the concept of being open and transparent. But when we use these tools with our kids, we have to temper our desire to share our kids most private and intimate moments with the responsibility we have to respect their privacy and, in this case, protect them from being commercially exploited.