Chances are, you have lived this scene, either post birthday party or Christmas morning.
New toys, unwrapped but still in their package, are strewn around the room. You sit down, scissors and a pair of pliers in hand, ready to do battle with the packaging and free the toys from their prison of rigid plastic and miles of twist tie wire. Your kids are doing the happy dance, watching you with glee and barely contained excitement, breathlessly waiting for the booty to spring forth. As you begin the task, your hand slips and catches on the hard plastic clamshell packaging. Off you go to stop the bleeding. Repeat many times, until you are red faced frustrated and require a blood transfusion while your kids are reduced to sobbing messes because they can’t play with their toys because some sadistic toy manufacturer has made it impossible to free the toys from their packaging!
It ain’t a pretty site.
Well, hope may be at hand, courtesy of Amazon.com, who have announced a new program called the Frustration-Free Packaging Initiative whose first two goals are to eliminate clamshell packaging and wire tie downs.
It certainly helps that Jeff Bezos, founder and CEO of Amazon.com, is spearheading the companies drive. I haven’t looked closely at his hands, but, being that Jeff has 4 kids, I suspect they resemble my 9th grade shop teachers. Hence, the push.
Way to go, Jeff! On behalf of scarred parents everywhere, we applaud you!