I meant to blog about this last week when I first received the following notice from Dads and Daughters.
This fall, Hasbro plans to start marketingâ€”to girls as young as sixâ€”a line of dolls based on The Pussycat Dolls, a six-woman music group that performs highly eroticized dance routines and songs, and helped launch a sexual cabaret show in Los Angeles.
Act now to urge Hasbro President and CEO Alfred J. Verrecchia to put his own granddaughterâ€™s face in the picture and reverse the companyâ€™s decision to market these dolls. Join Dads & Daughters and the Campaign for a Commercial-Free Childhood to preempt an irresponsible effort to create and promote unhealthy, hyper-sexualized toys for elementary school age girls.
However, before I had a chance to blog about this, Hasbro had already received enough mail to back down from their decision. A few minutes ago, DADS issued the following email followup.
After a grassroots letter-writing initiative from Dads & Daughters and the Campaign for a Commercial-Free Childhood , Hasbro, Inc. announced today that it will halt plans to marketâ€”to girls as young as sixâ€”a line of dolls based on The Pussycat Dolls, a six-woman music group that performs highly eroticized dance routines and songs.
The company issued the following statement:
â€œHasbro and Interscope have jointly agreed that Hasbro will not move forward with the line of dolls based on the recording group, The Pussycat Dolls. Interscopeâ€™s current creative direction and images for the recording group are focused on a much older target than we had anticipated at the time of our original discussions, thereby making a doll line inappropriate for Hasbro.â€ (Note: Interscope is the record label that created and manages the Pussycat Dolls group.)
DADs President Joe Kelly called Hasbroâ€™s decision a victory for families and responsible corporate practice. â€œWe asked Hasbro executives to imagine encouraging their own six-year-old daughters and granddaughters to engage in developmentally unhealthy behavior. It appears they did that, and then made the right decision for their families, our families, and the company.â€
DADs encourages people who care about children to mail or fax letters of thanks to Hasbro President and CEO Alfred J. Verrecchia at 1027 Newport Avenue, Pawtucket, RI, 02862-1059 or fax 401-727-5544.
I’m a big fan of the work of Dads and Daughters, a non-profit in the US that is dedicated to helping Dads of girls actively engage in their daughterâ€™s lives, and fight against cultural messages that devalue girls and women. if you are a DAD, I encourage you to check them out.
Nice work, DADS!